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Mercury Marine begins production on 25 hp EFI FourStroke Jet Drive outboard
(Jan 09, 2007) - Mercury Marine has begun production of three new 25 hp electronically fuel-injected (EFI) FourStroke outboards.

The new 25 EFI FourStroke Jet Drive, based on the Mercury 25 and 30 EFI FourStroke outboard, makes it possible to boat in shallow lakes, streams and rivers typically inaccessible with a standard propeller-driven outboard.

"We have taken all of the great features of our new 25 hp EFI FourStroke and applied them to the jet model," said Bill McEathron, Mercury director of small outboards. "We are proud to bring this versatile outboard to the market."

The 25 hp EFI FourStroke jet outboard is a great alternative to the two-stroke jet outboard of similar horsepower. It fits on a 20-inch transom, making it an easy replacement for the standard outboard.

The 25 EFI FourStroke Jet Drive outboards feature the same battery-free EFI system as the 25 and 30 hp EFI FourStroke outboards recently introduced by Mercury. All electric-start models are equipped with a manual-start recoil, which is good news for anyone stranded with a battery that has lost its charge. In addition, all tiller models feature an automatic decompression system to dramatically reduce starting pull force.

The EFI four stroke design provides improved fuel economy, greater range and smoother running quality than equivalent two-stroke models. The 25 EFI Jet Drive also shares a tuned cowl induction system that significantly reduces sound levels, making it one of the quietest in its class.

All Mercury 25 EFI FourStroke Jet Drive models will be available through authorized Mercury dealers starting this month.

Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2.3 billion division of Brunswick Corporation (NYSE: BC), Mercury and its 6,300 employees worldwide provide engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Mercury and Teignbridge propellers; MotoTron electronic controls; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. In 2006, Mercury Marine’s OptiMax engine was ranked "Highest in Customer Satisfaction with Two-Stroke Outboard Engines" by J.D. Power and Associates, and Mercury MerCruiser engines were ranked "Highest in Customer Satisfaction with Sterndrive Engines."
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