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NEW YORK, New York-VERSUS Country today announced details for Sprint's Big Fish Madness, an online sweepstakes and fantasy tournament that will determine the world's toughest saltwater gamefish. Beginning today viewers can log on to www.VERSUS.com/bigfishmadness to enter the sweepstakes and to fill out a bracket with their selections for what they think is the fiercest fish in the water. The third annual installment of Big Fish Madness is on the quest to name the fish that will top the tarpon and blue marlin, the winners from the previous two years, to become the fiercest saltwater fish in existence and to capture the title of 2009 Big Fish Madness champion.

To coincide with the sweepstakes, VERSUS Country will air four nights of the best fishing shows on television beginning Thursday, March 5, at 6 p.m. ET. Huntley Ritter, the host of The Huntley Way, will take viewers through each match-up, round-by-round, until the field of 16 is narrowed down and only one fish remains. Throughout Big Fish Madness, viewers can log on towww.VERSUS.com/bigfishmadness to see how their bracket is faring in the competition.

The winner of the sweepstakes will be treated to a five-day fishing expedition for two in the heart of Upstate New York which is a region known for having some of the best trout, salmon and bass fishing in the country. The trip is sponsored by Christmas and Associates.

The Big Fish Madness On-Air Schedule Follows (subject to change):

Thursday, March 5: Round 1

6:00 p.m. ET The Best and Worst of Tred Barta<br />
6:30 p.m. ET The Best and Worst of Tred Barta<br />
7:00 p.m. ET Hunt for Big Fish w/ Larry Dahlberg<br />
7:30 p.m. ET Quest for the One- New Episode

Friday, March 6: Round 1 (Continued)<br />
7:00 p.m. ET Napa's North to Alaska<br />
7:30 p.m. ET Napa's North to Alaska<br />
8:00 p.m. ET Hunt for Big Fish w/ Larry Dahlberg - New Episode<br />
8:30 p.m. ET Hunt for Big Fish w/ Larry Dahlberg<br />
9:00 p.m. ET City Limits Fishing w/ Mike Iaconelli- New Episode<br />
9:30 p.m. ET The Best and Worst of Tred Barta- New Episode<br />
10:00 p.m. ET Sport Fishing Magazine TV- New Episode<br />
10:30 p.m. ET Tailwalker- New Episode

Thursday, March 12: Round 2<br />
6:00 p.m. ET The Best and Worst of Tred Barta<br />
6:30 p.m. ET The Best and Worst of Tred Barta<br />
7:00 p.m. ET Hunt for Big Fish w/ Larry Dahlberg<br />
7:30 p.m. ET Quest for the One- New Episode

Friday, March 13: Semi-Finals and Championship<br />
7:00 p.m. ET Napa's North to Alaska<br />
7:30 p.m. ET Napa's North to Alaska- New Episode<br />
8:00 p.m. ET Hunt for Big Fish w/ Larry Dahlberg - New Episode<br />
8:30 p.m. ET Hunt for Big Fish w/ Larry Dahlberg<br />
9:00 p.m. ET City Limits Fishing w/ Mike Iaconelli- New Episode<br />
9:30 p.m. ET The Best and Worst of Tred Barta- New Episode<br />
10:00 p.m. ET Sport Fishing Magazine TV- New Episode<br />
10:30 p.m. ET Tailwalker- New Episode

VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IndyCar® Series as well as best-in-class events such as The Tour de France, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events and original programs, such as Sports Soup and The Contender, that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.

Media Contact<br />
Katie Bradshaw VERSUS 917-934-1997 katie_bradshaw@versus.com<br />
Leslie Byxbee VERSUS 917-934-1996 leslie_byxbee@versus.com