05-14-2009, 09:10 PM
BASS announced Wednesday that Genuityâ„¢, Monsanto's new trait innovation brand for corn, soybean, cotton and specialty crops, will sponsor the Bassmaster Elite Series' Genuityâ„¢ River Rumble, set for June 11-14 on the Mississippi River in Fort Madison, Iowa. The event will mark the first foray into BASS sponsorship for Genuityâ„¢ and will be the seventh stop of the eight-event Bassmaster Elite Series regular season.
"We're excited to debut our BASS sponsorship this year with our Genuityâ„¢ brand at the Genuityâ„¢ River Rumble in Fort Madison," says Dion McBay, Monsanto U.S. Traits Marketing Lead. "Bass fishing has long been a beloved pastime of many American farmers. We want to help farmers enjoy time with their families off the farm too so we think this is a great sponsorship for our Genuityâ„¢ brand."
In addition to sponsorship of the event, St. Louis-based Genuityâ„¢ will make a financial donation to the Community Services Food Pantry, which is affiliated with theFort Madison United Way and serves the local community. The donation will be based on the number of pounds of fish caught during the tournament or an amount in line with an average Bassmaster Elite Series tournament.
From an activation standpoint, Genuityâ„¢ will bring to the event its Mobile Technology Unit (MTU). The MTU, a unique, traveling exhibit showcasing Monsanto's latest advances in plant breeding and trait technology, will be on-site offering free tours during the event's consumer expo on Saturday, June 13 and Sunday, June 14, beginning at 1 p.m. CT.
The sponsorship agreement also includes a presence across BASS' multimedia assets, including The Bassmasters on ESPN2, Bassmaster Magazine and Bassmaster.com.
"It's important to continue to engage non-endemic companies like Genuityâ„¢ in the sport of bass fishing," said Tom Ricks, vice president and general manager, ESPN Outdoors and BASS.
For more information on Genuityâ„¢, visit genuity.com.
Official sponsors of the Bassmaster Elite Series: Toyota Trucks, Berkley, BOOYAH Baits, Evan Williams Bourbon, Mercury, OPTIMA Batteries, Skeeter Boats, Yamaha Outboards.
Supporting sponsors of the Bassmaster Elite Series: Bass Pro Shops, Costa Del Mar, Ramada, SpongeTech and Triton Boats.
For more information, contact BASS Communications at (407) 566-2208 or visit Bassmaster.com. Visit ESPNOutdoorsMedia.com for ESPN Outdoors' latest releases, schedules and photos.
About Genuity:
The Genuityâ„¢ brand includes Monsanto's latest as well as future family of traits across corn, soybean, cotton and specialty crops. Genuityâ„¢ represents the most advanced trait technology available to help farmers do what they do best, even better.
About BASS
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in ESPN360.com, ESPN's sports broadband network, Bassmaster.com, BASSInsider.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content - from tips and techniques to in-depth tournament coverage - to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women's Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.
Media Contact<br />
Doug Grassian; (407) 376-9429 or doug.grassian@espn.com
"We're excited to debut our BASS sponsorship this year with our Genuityâ„¢ brand at the Genuityâ„¢ River Rumble in Fort Madison," says Dion McBay, Monsanto U.S. Traits Marketing Lead. "Bass fishing has long been a beloved pastime of many American farmers. We want to help farmers enjoy time with their families off the farm too so we think this is a great sponsorship for our Genuityâ„¢ brand."
In addition to sponsorship of the event, St. Louis-based Genuityâ„¢ will make a financial donation to the Community Services Food Pantry, which is affiliated with theFort Madison United Way and serves the local community. The donation will be based on the number of pounds of fish caught during the tournament or an amount in line with an average Bassmaster Elite Series tournament.
From an activation standpoint, Genuityâ„¢ will bring to the event its Mobile Technology Unit (MTU). The MTU, a unique, traveling exhibit showcasing Monsanto's latest advances in plant breeding and trait technology, will be on-site offering free tours during the event's consumer expo on Saturday, June 13 and Sunday, June 14, beginning at 1 p.m. CT.
The sponsorship agreement also includes a presence across BASS' multimedia assets, including The Bassmasters on ESPN2, Bassmaster Magazine and Bassmaster.com.
"It's important to continue to engage non-endemic companies like Genuityâ„¢ in the sport of bass fishing," said Tom Ricks, vice president and general manager, ESPN Outdoors and BASS.
For more information on Genuityâ„¢, visit genuity.com.
Official sponsors of the Bassmaster Elite Series: Toyota Trucks, Berkley, BOOYAH Baits, Evan Williams Bourbon, Mercury, OPTIMA Batteries, Skeeter Boats, Yamaha Outboards.
Supporting sponsors of the Bassmaster Elite Series: Bass Pro Shops, Costa Del Mar, Ramada, SpongeTech and Triton Boats.
For more information, contact BASS Communications at (407) 566-2208 or visit Bassmaster.com. Visit ESPNOutdoorsMedia.com for ESPN Outdoors' latest releases, schedules and photos.
About Genuity:
The Genuityâ„¢ brand includes Monsanto's latest as well as future family of traits across corn, soybean, cotton and specialty crops. Genuityâ„¢ represents the most advanced trait technology available to help farmers do what they do best, even better.
About BASS
For more than 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in ESPN360.com, ESPN's sports broadband network, Bassmaster.com, BASSInsider.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content - from tips and techniques to in-depth tournament coverage - to passionate audiences.
The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women's Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.
BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.
Media Contact<br />
Doug Grassian; (407) 376-9429 or doug.grassian@espn.com