01-15-2010, 08:10 PM
DULLES, Va.--(BUSINESS WIRE)--Vovici, the leading provider of Enterprise Feedback Management (EFM) solutions today announced that Pure Fishing, a leading global provider of fishing tackle marketed under well-known fishing brands including Abu-Garcia®, Berkley®, Gulp!®, Mitchell®, Stren®, Trilene®, Shakespeare® and PENN® had selected Vovici software to manage research panels of customers and capture customer feedback on new products. Pure Fishing is a subsidiary of Jarden Corporation (NYSE: JAH), a leading provider of niche consumer products.
"Pure Fishing has built a large portfolio of fishing brands via acquisition," said Casey McCann, consumer and market insight manager for Pure Fishing. "We want to represent and target each customer segment within the angler market. We will use Vovici panel management software to create the largest panel of anglers anywhere so that we can refine our strategies for every segment of the market and deliver winning products to every target buyer."
Pure Fishing will use Vovici to integrate customer feedback into business decisions in the following ways:
* analyze panelist opinions on new product concepts to ensure market demand and support product and branding decisions prior to product launch
* build profiles of customers to better understand target buyers and uncover new market opportunities<br />
* share customer feedback on products with retailers to ensure Pure Fishing SKUs gain shelf space to deliver more revenue
"We plan to engage our customers in every product conversation that we have. With Vovici, we can integrate the customer voice into our decision process on a regular basis," said McCann. "We launch a lot of new products each year and making sure we launch the right products to the right people in the right way is essential."
"Pure Fishing markets many of the world's leading brands in fishing, and we are proud that Vovici can help them be even more successful in developing products that customers want," said Roderick Morris, vice president of marketing for Vovici. "Smart panel technology makes it possible for innovative consumer brands to integrate customer feedback into every element of product strategy in a cost-effective, innovative way. In fact, panels are among the top 10 quantitative techniques to be used in 2010."
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
Media Contact<br />
Alison Guzzio<br />
Public Relations<br />
610-925-2761<br />
aguzzio@vovici.com
"Pure Fishing has built a large portfolio of fishing brands via acquisition," said Casey McCann, consumer and market insight manager for Pure Fishing. "We want to represent and target each customer segment within the angler market. We will use Vovici panel management software to create the largest panel of anglers anywhere so that we can refine our strategies for every segment of the market and deliver winning products to every target buyer."
Pure Fishing will use Vovici to integrate customer feedback into business decisions in the following ways:
* analyze panelist opinions on new product concepts to ensure market demand and support product and branding decisions prior to product launch
* build profiles of customers to better understand target buyers and uncover new market opportunities<br />
* share customer feedback on products with retailers to ensure Pure Fishing SKUs gain shelf space to deliver more revenue
"We plan to engage our customers in every product conversation that we have. With Vovici, we can integrate the customer voice into our decision process on a regular basis," said McCann. "We launch a lot of new products each year and making sure we launch the right products to the right people in the right way is essential."
"Pure Fishing markets many of the world's leading brands in fishing, and we are proud that Vovici can help them be even more successful in developing products that customers want," said Roderick Morris, vice president of marketing for Vovici. "Smart panel technology makes it possible for innovative consumer brands to integrate customer feedback into every element of product strategy in a cost-effective, innovative way. In fact, panels are among the top 10 quantitative techniques to be used in 2010."
About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
Media Contact<br />
Alison Guzzio<br />
Public Relations<br />
610-925-2761<br />
aguzzio@vovici.com