07-18-2011, 08:10 PM
COLUMBIA, S.C. (July 15, 2011) - The Shakespeare® Kid's Sound Kits were awarded with the Best Kids Tackle award at this year's ICAST show in Las Vegas, Nev. The Sound Kits are highly interactive, giving young anglers a chance to learn while having fun.
The awards are given each year to the best products in each category, which is voted on by select ICAST attendees that includes active editorial journalists and retailers.
Young anglers looking for the next step in fishing gear can turn to the Shakespeare Kid's Sound Kits. This spincast combo is ideal for kids just getting started in their fishing adventures.
"The Shakespeare Kid's Sound Kits are designed to make fishing fun and exciting for young anglers," said Casey Davidson, Shakespeare Product Manager. "Winning the award for Best Kid's Tackle is a testament to the hard work that the entire team placed in this project. These kits are highly interactive, giving young anglers a unique fishing experience."
Shakespeare introduces a new way to grasp the attention and excitement for our junior anglers. The Sound Fishing Kits are sure to captivate kids and keep them casting all day long.
These new Shakespeare kits feature favorite movie and character sounds from Disney PIXAR Cars®, Lucas Films®, Star Wars™ and Disney® Fairies. These great kits bring the magic of sound into fishing. Each kit comes programmed with three fun and unique sounds that play on every cast. Kids will learn to fish and be entertained by these exciting new kits.
The Casting and Sound Kits feature a 2'6" all-in-one rod and reel with line. Each kit also comes with foam target and hook for fun and safe casting inside or outside the home.
The Cars kit plays honking horns, squealing tires and revving engines. While the Star Wars kit plays a light saber and Anakin Skywalker voice clips. The Disney Fairies kit plays tinker bell rings and pixie dust spreading sounds.
Youth will also enjoy the interactive "Try Me" packaging that is available with each model.
These Casting Game and Sound Kits will liven any fishing trip up and have an MSRP of $16.99.
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About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation:
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
Media Contact<br />
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 or Kevin@blueheroncomm.com
The awards are given each year to the best products in each category, which is voted on by select ICAST attendees that includes active editorial journalists and retailers.
Young anglers looking for the next step in fishing gear can turn to the Shakespeare Kid's Sound Kits. This spincast combo is ideal for kids just getting started in their fishing adventures.
"The Shakespeare Kid's Sound Kits are designed to make fishing fun and exciting for young anglers," said Casey Davidson, Shakespeare Product Manager. "Winning the award for Best Kid's Tackle is a testament to the hard work that the entire team placed in this project. These kits are highly interactive, giving young anglers a unique fishing experience."
Shakespeare introduces a new way to grasp the attention and excitement for our junior anglers. The Sound Fishing Kits are sure to captivate kids and keep them casting all day long.
These new Shakespeare kits feature favorite movie and character sounds from Disney PIXAR Cars®, Lucas Films®, Star Wars™ and Disney® Fairies. These great kits bring the magic of sound into fishing. Each kit comes programmed with three fun and unique sounds that play on every cast. Kids will learn to fish and be entertained by these exciting new kits.
The Casting and Sound Kits feature a 2'6" all-in-one rod and reel with line. Each kit also comes with foam target and hook for fun and safe casting inside or outside the home.
The Cars kit plays honking horns, squealing tires and revving engines. While the Star Wars kit plays a light saber and Anakin Skywalker voice clips. The Disney Fairies kit plays tinker bell rings and pixie dust spreading sounds.
Youth will also enjoy the interactive "Try Me" packaging that is available with each model.
These Casting Game and Sound Kits will liven any fishing trip up and have an MSRP of $16.99.
###
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.
About Jarden Corporation:
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
Media Contact<br />
Kevin Jarnagin, Blue Heron Communications (800) 654-3766 or Kevin@blueheroncomm.com