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+--- Thread: Strike King Chooses Shyne Agency (/showthread.php?tid=718034)
Strike King Chooses Shyne Agency - FishNews - 01-28-2012
NEWBURGH, IN - The Shyne Agency today announced that it has been awarded an Agency of Record contract from Strike King Lure Company, based in Collierville, Tennessee. The agreement retains the services of the Shyne Agency to handle marketing strategy, creative, media buying, and social media strategy & execution for the Strike King brand.
"As a leader in the marketplace, it's important for us to always be moving forward," said Doug Minor, Strike King VP of Sales & Marketing. "With a solid background in the outdoor lifestyle industry, Greg, Carolyn and their team can deliver on many areas for our brand. Their creative, marketing practices, cutting edge digital capabilities and grass roots understanding of our consumer will definitely help take Strike King to a new level. We couldn't be happier with them in our camp."
Greg Meunier, Shyne Agency President added, "The opportunity to work with a growing brand like Strike King is a dream for any agency. They are an extremely strong company and we are confident that we can accelerate their momentum. Good chemistry and mutual trust is paramount for long-term success in this industry... we are fortunate to have both with the Strike King team."
ABOUT SHYNE AGENCY
The Shyne Agency is a team of experienced professionals with collaborative marketing experience that spans over a century. Agency services include brand strategy, creative development, brand licensing, media planning & placement, as well as a dedicated team for online traffic generation, search engine optimization, social media strategy & execution, and conversion optimization services. Current clients include Buckscore, Carry Lite Decoys, Mississippi Hills National Heritage Area, Ono's Trading Company, Strike King Lures, Vanguard Optics, and Vicious Fishing. The Shyne Agency is headquartered in Newburgh, Indiana and is a division of NBFog, Inc. of Austin, TX. For more information on Shyne Agency, visit www.iShyne.com, contact Greg Meunier at (812) 453-5373 or email to greg@nbfog.com.
Media Contact<br />
Greg Meunier greg@nbfog.com