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+--- Thread: BRPS Evinrude Brand Signs Multi-Year Sponsorship Deal with FLW (/showthread.php?tid=783497)
BRPS Evinrude Brand Signs Multi-Year Sponsorship Deal with FLW - FishNews - 12-04-2012
Sturtevant, Wis., Nov. 29, 2012 - BRP announced today a multi-year sponsorship for its Evinrude brand with FLW. As the longest active partner of FLW, Evinrude will have on-site visibility at FLW Tour, EverStart, Bass Fishing League (BFL) and high school and college events. In addition, for the first time in the 12-year sponsorship history, Evinrude also will receive naming rights to an upcoming 2013 FLW Tour event.
"BRP and the Evinrude brand are proud to be a partner of FLW, a premier professional sports organization that has set the standard for competitive fishing," said Christopher Berg, Director of Marketing and Strategic Planning for Evinrude. "This sponsorship allows us to showcase the power, performance and low maintenance of our Evinrude E-TEC outboards while engaging with fishing enthusiasts who love the sport as much as we do."
BRP's sponsorship agreement also includes and Evinrude presence in several high-profile FLW broadcast, print and digital properties including FLW Bass Fishing magazine, NBC Sports Network's coverage of FLW events, exclusive access to FLWOutdoors.com for promotional content, and social media opportunities on Facebook and Twitter.
"FLW and Evinrude have shared a longstanding and mutually beneficial partnership spanning 12 years," said Trisha Blake, President of FLW's Marketing Division. "BRP's support of the FLW organization and professional tournament fishing exemplifies their deep commitment to the sport, anglers and fans. We are very proud of our association with Evinrude and look forward to deepening our relationship even beyond what it is today."
During the past 16 years, FLW has become one of the most recognizable names in professional fishing. Anglers from across the U.S. competed for a total purse of more than $26 million during 246 sanctioned tournaments in 2012.
Team Evinrude anglers have won more than 35 FLW Tour events and approximately $50 million in prize money - more than any other brand of outboard. Angler Larry Nixon has earned $1.5 million on the FLW Tour since 1998, including four wins and 15 top 10 finishes.
"The strong relationship between FLW and Evinrude is really important to me and the other tournament anglers," said Nixon. "To know that I have the support of two magnificent organizations is reassuring. Already having qualified for the Forrest Wood Cup, I'm very excited to fish next year."
BRP's Evinrude engine line-up from 3.5- to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at www.evinrudenation.com and follow us on Facebook at www.facebook.com/brpevinrude.
BRP US Inc.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Seaâ€"˜Doo watercraft, Evinrude and Johnson outboard engines, Can-Am allâ€"˜terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.
www.brp.com
Sea-Doo, Ski-Doo, Lynx, Evinrude, E-TEC, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
FLW Outdoors<br />
FLW is the industry's premier tournament-fishing organization, providing unparalleled fishing resources and entertainment to our sponsors, fans and host communities. FLW is offering anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 231 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy - the Forrest Wood Cup. FLW is committed to providing a lifestyle experience that is the "Best in Fishing, On and Off the Water," through a variety of platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and YouTube.
Media Contact<br />
Taylor Fitts<br />
evinrudemediainquiries@taylorstrategy.com