Protecting your private information is our priority. This Statement of Privacy applies to www.BIGFISHTACKLE.COM and Bigfishtackle.com and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Bigfishtackle.com include www.BIGFISHTACKLE.COM and BFT. The BFT website is a information and commerce site. By using the BFT website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered on our Site, BFT may collect personally identifiable information, such as your:

• First and Last Name
• Mailing Address
• E-mail Address
• Phone Number

If you purchase BFT’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

BFT may also collect anonymous demographic information, which is not unique to you, such as your:

• Age
• Gender
• Geographic location

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through BFT’s public message boards, this information may be collected and used by others.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

BFT collects and uses your personal information to operate its website(s) and deliver the services you have requested.

BFT may also use your personally identifiable information to inform you of other products or services available from BFT and its affiliates.

Sharing Information with Third Parties

BFT does not sell, rent or lease its customer lists to third parties.

BFT may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. BFT may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to BFT, and they are required to maintain the confidentiality of your information.

BFT may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on BFT or the site; (b) protect and defend the rights or property of BFT; and/or (c) act under exigent circumstances to protect the personal safety of users of BFT, or the public.

Tracking User Behavior

BFT may keep track of the websites and pages our users visit within BFT, in order to determine what BFT services are the most popular. This data is used to deliver customized content and advertising within BFT to customers whose behavior indicates that they are interested in a particular subject area.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by BFT. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the BFT website.

Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

BFT secures your personal information from unauthorized access, use, or disclosure. BFT uses the following methods for this purpose:

• SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children Under Thirteen

BFT does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, BFT may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.

If you would like to stop receiving marketing or promotional communications via email from BFT, you may opt out of such communications by replying STOP or by clicking the UNSUBSCRIBE button.

Changes to this Statement

BFT reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

BFT welcomes your questions or comments regarding this Statement of Privacy. If you believe that BFT has not adhered to this Statement, please contact BFT at:

Bigfishtackle.com

19082 Mesa Dr.

Villa Park, California 92861

Email Address:

admin@bigfishtackle.com

Telephone number:

_________________

Effective as of October 24, 2019