To that, even time-honored tackle can be bettered. Ponder, for a moment, the classic minnow-shaped swimming jig. Simple to fish, with a shape representing wintertime’s primary forage, they have been standard fare for decades. Nevertheless, swimming jigs still have their flaws.

But rather than go through a list of imperfections of the past, let’s introduce you to the attributes Custom Jigs & Spins’ new Rotating Power Minnow (RPM) has to offer

New-for-2016, this must-have lure brings several novel features to the vertical swimming jig category.
First, its fishy-looking silhouette: The RPM’s baitfish-simulating body is anatomically accurate, with the natural beer-belly, arched back and ghoulishly large eyeballs baitfish sport. The RPM is also heavy for its size, falling fast before those red marks turn into sonar memories.As for patterns, let’s just say the eleven shades range from the most realistic minnow-imitating patterns—right down to mimicking every scale—to florescent hues that predators can spy from afar in the dingiest of water.

Custom Jigs & Spins made sure there’s an RPM pattern to match every baitfish species and water clarity condition.

Next, the action: The RPM doesn’t drop lifelessly. Instead, it has a wide, natural swim and sway on the fall, as well as when pumped. And it’s not just the perfectly-engineered tail fin that gives the RPM its lifelike motion, but also a built-in swivel that subsidizes rotation. The rotating line-tie does more than add to the action; it keeps your line from twisting without having to add a leader-line and swivel. Just tie your line directly to the RPM and start catching.

Speaking of catching, the RPM’s hook configuration is thought-through as deeply as the palette of available colors. There’s no nose-hook to catch the bottom of your ice hole, meaning less fish lost at the moment of truth. A colored epoxy “eye” is molded onto the lower treble hook for added enticement, foiling panfish that just want to peck at it. And the smaller tail-treble holds its own stinging fish lips with short strikers

So, what action should one employ to the RPM? Short, repetitive snaps of the rod tip, perhaps? High rips with long falls, perchance? And is it different depending on water clarity?

The new Rotating Power Minnow – proof the wheel can be reinvented.

ABOUT:
Custom Jigs & Spins started almost 30 years ago producing high quality ice fishing lures. We continue today by improving our existing lures and developing new ones with input from our Pro-Staff and suggestions from serious ice anglers. We’re extremely proud that some of our newest lures, as well as many of our tried and true favorites like the Ratso, Shrimpo, Nuclear Ant and Rat Finkee, have crossed over into the open water market.