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WFN GIVES GREAT GEAR CENTER STAGE
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TORONTO - WFN: World Fishing Network, North America's only 24-hour fishing lifestyle network will help viewers learn about the newest fishing gear in February as pro angler JP DeRose hosts "Gear Week" from February 9-13 and kicks-off a new season of Getting School'd with JP DeRose on February 12 at 8:30 pm ET. A new episode of Getting School'd will appear on both WFN and WFN HD every Thursday until March 19 at 8:30 pm ET.

"For the past three years, JP has been a trusted voice for our viewers who appreciate his no-holds barred approach to reviewing the latest fishing gear," said Mark Rubinstein, President of WFN HD. "Now is a great time for anglers to research the new products that will enhance their fishing experience. After spending this week with JP, they'll also be considered gear experts."

During "Gear Week" WFN will run a variety of vignettes on-air each night from 7-11 pm with DeRose providing his review of the tackle, reels, rods, lures, and other innovative new equipment. The segment will range in length from 30-seconds to 2-minutes and each will cover a different topic.

WFN will also offer viewers extensive content on its website (wfn.tv) including video segments; "Ask the Expert" with DeRose and other pro anglers; plus gear review, tips and techniques. Consumers can also visit the website (wfn.tv/gearweek) to enter WFN's Great Gear Giveaway by uploading a photo and essay (200 words or less) between February 9 and March 23 telling why you deserve a $1,000 fishing gear shopping spree. The winner, to be selected by a panel of judges, will also receive 20 products reviewed on JP's new show, exclusive WFN gear and a customized shopping list from JP DeRose.

"Gear Week" also serves as the launch for WFN's newest original production shot in HD. Getting School'd with JP DeRose is a six episode series detailing the newest products in the fishing industry. Host JP DeRose will guide viewers through the latest fishing rods, reels, lures and accessories on the market. The 30-minute show will also provide personal recommendations from seasoned pro anglers, such as Jimmy Houston, Boyd Duckett, Byron Velvick, Scott Martin, Kelly Jordon and Dave Mercer. An experienced 4-year fishing pro, JP will take these products to the water and show viewers how to use them on their next fishing adventure. With detailed boards and descriptions of each product, Getting School'd with JP DeRose will be the ultimate informative show for every angler. The show will repeat every Sundays at 9:30 pm ET on WFN and 11:30 pm ET on WFN HD.

Available 24-hours a day, seven days a week, WFN is the only 24/7 network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN's coverage includes a selection of the best international series and the most diverse species coverage of any outdoor network. The network offers viewers insight from a variety of professional anglers including; Babe Winkelman, Bill Dance, Al Lindner, Scott Martin, George Poveromo, Charlie Moore, Bob Izumi and more. The network also includes a variety of lifestyle shows including Charlie Moore TV, Hookin' Up with Mariko Izumiand WFN's Reel Road Trip.

WFN: World Fishing Network was originally launched in December 2005 as North America's first channel dedicated to covering every aspect of the angling and sport fishing industry. In November 2007, WFN reached an agreement with Verizon FiOS TV as its first U.S distribution partner. In June, 2008 WFN HD secured a national footprint in the U.S. on Dish Network. Today, WFN and WFN HD are available in more than 20 million households through North American cable, satellite, and telecommunications distributors. For more information visit www.wfn.tv.

Media Contact

Doug Drotman (631) -462-1198 or doug@drotmanpr.com

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