Lure choice is easier than many make it out to be

[wiperhunter2]

In all likelihood it is the vibration the lure puts off that gets the fishes attention, it really does not have to look like anything they have ever seen to get their attention. That is what all three of those lures have in common, they all give off a vibration, when they are retrieved, not sure they would work as well if they were just hanging under a bobber, that is not being retrieved, unless you put some sort of bait on them.