What makes them strike?

[Tarpon4me]

I've always felt that tricking a bass and other predatory fish into a strike is as simple as making your lure look and move like the natural bait in the area. Sure if you can make them smell fishy and have a lure that makes a racket, it will probably warrent a higher chance of getting strikes. But i'm looking for an impulse strike, which is triggered by primarily the sense of sight.
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