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Open Trail Communications Opens for Business
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Owner and Chief Communicator Kevin Sadaj announced today the official launch of his public relations and marketing firm, Open Trail Communications, LLC. "We have been operating for two years now, but with the launch of the Web site and development of the logo, the "˜trail' is now open," said Sadaj.

"We are very excited about the opportunity to continue serving the needs of businesses with their communications efforts," said Sadaj.

Based in Ferndale, Mich., Open Trail Communications is a full-service, "˜virtual' public relations and marketing firm targeted towards non-profits; and outdoors, industrial and health care industries. "We use our expertise in developing and implementing communications plans and then pull in business partners as needed, like graphic designers, market researchers and other communications professionals," said Sadaj.

Open Trail, according to Sadaj, provides services that "result in brand awareness so individuals buy your goods and services, and positive public relations to influence how others think of your organization and its ideas."

With experience building communications strategies for large and mid-size companies and then implementing them, Open Trail Communications will carry that expertise over to help others who don't have a dedicated communications staff.

"I love this business and am absolutely fascinated by putting ideas in motion," said Sadaj.

Open Trail can implement a variety of public relations and marketing vehicles tailored to an organization's business and communications goals, including:

"¢ Communication strategies

"¢ Media and public relations<br />
"¢ Internal communications<br />
"¢ Web presence<br />
"¢ Direct-mail and email campaigns<br />
"¢ Case studies and white papers<br />
"¢ Newsletters<br />
"¢ Testimonials<br />
"¢ Brochures and sales materials<br />
"¢ "Ghost" writing

Sadaj's professional background includes public relations and communications for the largest non-profit health insurer in Michigan, a 250+ bed hospital, a global manufacturing corporation, as well as writing for a daily newspaper. An accomplished athlete and avid outdoorsman, Sadaj has competed in over 40 marathons, triathlons and ultra-marathons. A U.S. Marine Corps veteran, he is currently planning the first Marine Somalia Reunion this summer. He also enjoys volunteering at the VA hospital and serving on the Historical Board for TogetherWeServed.com .

Open Trail Communications is associated with the Detroit Regional Chamber of Commerce and Motor City Connect. To learn more about Open Trail Communications, visit their Web site at www.opentrailcomm.com .

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