07-25-2007, 03:10 PM
Industry Breakthrough
Novel Soft Bait Lure Technology to<br />
Transform Soft Bait Industry and Fishing<br />
A year and a half ago in early 2006, inventor, entrepreneur and Lake Resources President/CEO Ben Hobbins<br />
devised a patent pending reinforcement method and process that would revolutionize soft bait lure<br />
technologies.<br />
Ben Hobbins attended ICAST 2006 in Las Vegas, meeting attendees, ASA staff and the various members of<br />
the sports fishing industry as he readied the release and continued the secret development process of his first<br />
revolutionary product lines.<br />
A utility patent was deposited for the technology platform by the Foley & Lardner Group, trademarked<br />
IronCladâ„¢ technologies. IronCladâ„¢ technologies reinforce Cladsâ„¢ soft bait lures, locking them solidly to<br />
hooks and lure sets, and fish solidly to lures!<br />
IronCladâ„¢ soft bait technologies significantly reduce the release of soft bait lure waste into the environment.<br />
Annual soft plastic lure waste release into the environment by sports fishermen in the US has been estimated<br />
at over 12,000 tons. This technology platform reduces waste release to a tiny fraction because IronCladâ„¢<br />
and Cladsâ„¢ branded lures lock on, nearly permanently, to hooks and lure sets.<br />
Welcome IronCladâ„¢ Soft Bait Technologies.<br />
No more tear-offs, rip-offs, fling-offs, useless lure action and hook blocking slide-downs of conventional soft<br />
bait lures during casting. No more tear and rip-offs of soft baits due to setting the hooks on weed-bass, setting<br />
the hook in general, rip or tear-offs of soft bait lures by striking fish, etc. End to soft bait use frustration -fishing<br />
time lost and costly ripping and destruction of soft baits during lure body hooking in the field; end to costly soft<br />
bait lure stock ups.<br />
IronCladâ„¢ technologies offer firm soft bait fastening: lures<br />
LockOnâ„¢ and firmly attach to hooks and lure sets. Fish hang<br />
onto, LockOnâ„¢ to lures, and aggressively "˜'climb'' Cladsâ„¢ to<br />
"˜'fish-on'' positions on hooks; fish sometimes are netted<br />
unwittingly before they realize they are in the net! IronCladâ„¢<br />
Technologies lengthen actual time spent fishing and enjoyment<br />
for the outdoor experience. Cladsâ„¢ products remain trouble-free during fishing & firmly attached to hooks<br />
and lure sets of all genre. They offer far more effective and durable soft bait lures and components. Cladsâ„¢<br />
free up tackle box storage space - only one or two lure bodies per color needed. Anglers using reinforced<br />
Cladsâ„¢ products can fish longer, harder and catch more fish over the same time intervals than other anglers<br />
using conventional, easily destroyed soft baits -great news for Fishing Pros on the circuit -and all anglers.<br />
LRG will unveil IronCladâ„¢ technology platforms and Cladsâ„¢ product lines at ICAST 2007, July 11-13 in Las<br />
Vegas. This technology has Global promise to change the sports fishing landscape in favor of fisherman and<br />
very importantly, the environment.<br />
Recently, Lake Resources Group Inc finished as a semi-finalist in the top 10 for Advanced Manufacturing in<br />
the 2007 (Wisconsin) Governor's Business Plan Contest.<br />
Additionally, LRG Founder Ben Hobbins created the Lake Resources Trust, a foundation dedicated to issue<br />
money grants for angler education, fish habitat and wildlife restoration programs, a percentage of sales<br />
dedicated to the LRT and its philanthropic activities.<br />
Founder, President and CEO Ben Hobbins leads LRG. Ben is a Wisconsin native and environmental<br />
outdoorsman credentialed with an overseas Executive MBA from a tri-lingual, Global top-10 program and an<br />
MSE-SBA from the University of Wisconsin.<br />
Market Niche/Global and USA: Soft Bait Lures<br />
In 2004, 47 million fishermen were licensed (number excludes unlicensed youngsters) in the US (source:<br />
ASA). Extrapolating using a 17 percent licensed fisherman to population ratio for the US, Global fisherman<br />
counts have been put at higher than 1 billion fishermen! Fisherman counts have been described as<br />
substantially higher in percentage in WTO-termed "˜'developing'' and "˜'emerging'' economies than in<br />
"˜'developed'' countries.<br />
The Wisconsin Innovation Service Center, WISC, part of Wisconsin Commerce Department, the UW System<br />
and Wisconsin State SBDC network conducted a New Product Assessment for patent pending IronCladâ„¢<br />
product technologies, estimating the US Soft Bait market niche at around $250M (40.7B total 2004 USA<br />
fishing expenditures (Source: ASA)). Estimates have been made for a Global soft bait lure market niche of<br />
over $1B.<br />
Hybrid lure markets are estimated at another $100M in the US and said to be in the $350M range globally.<br />
(Hybrid lures use soft bait components with spins or in conjunction with hard body lures)<br />
In summary for soft baits and hybrid lure market niches combined, it has been estimated that soft bait lure<br />
and hybrid lure component markets are $250M-$350M for the USA, and at $1B-$1.35B globally.<br />
Patent Pending IronCladâ„¢ Technologies<br />
IronCladâ„¢ Technologies<br />
ChamberLockâ„¢ Technologies<br />
LockOnâ„¢ Technologies<br />
"Global Technology for the World's Pastime"â„¢<br />
"Ushering in the Soft Bait Revolution"â„¢<br />
Lake Resources Trust<br />
The LRG Trust grants monies for sea, lake and stream restoration, angler education, sports fishing and<br />
wildlife restoration activities.<br />
Partners in Technology Development<br />
UW School of Engineering, Polymer Research Center, Dr. Osswald Director<br />
LaFollette HS Pre-Engineering Program<br />
Partners in Business Development<br />
UW Madison School of Business & Entrepreneurship<br />
SBDC/Small Business Administration<br />
Wisconsin Innovation Service Center (WISC)<br />
Wisconsin Commerce Dept<br />
Governor's Business Plan Contest (State Top 12 finish, Advanced Mfring)<br />
Wisconsin Angel Network<br />
Wisconsin Technology Council<br />
First Product Brand Releases @ ICAST50 2007 at Booth 1015 / New Product Showcase<br />
wormCladsâ„¢<br />
grubCladsâ„¢<br />
shadCladsâ„¢<br />
tubeCladsâ„¢<br />
Advantages for the Environment<br />
Stop release of 1000s of tons of soft plastic lure waste into the environment every year in the USA<br />
Stop the release of 10,000s of tons of soft plastics into the environment on global scale<br />
Advantages for Fisherman<br />
Lure bodies and components LockOnâ„¢ to hooks and lure sets<br />
Catch more fish; fish hang on to firmly secured lure bodies...net 'em and hoist 'em in while they hang on!<br />
Catch more fish per lure<br />
Substantial increase in actual fishing time in the field<br />
No more lure rip and tear-offs by fish<br />
No more lure fling-offs during casting<br />
No More tear-offs and destruction during lure-body hooking<br />
No more lure changing: lures Lock-Onâ„¢ and stay put the first time!<br />
Save Money by not going through bags and bags of traditional, expensive, un-reinforced soft bait lures<br />
Economical price range<br />
Save Tackle box and home storage space (see Bass Master article)<br />
More Color and Lure Selections: smaller field tackle boxes and more versatile mix and match capability by<br />
fisherman<br />
Low light conditions for lure hooking in the field no longer an issue for those needing cheaters or vision<br />
impaired. Do it once!<br />
IronCladâ„¢ technology breakthroughs translate into huge improvements for the environment and for sports<br />
fisherman around the world.<br />
Visit or contact LRG/Ben Hobbins, Pres/CEO and John Mathews, VP PR & Communications for more<br />
information at:<br />
Website:<br />
www.lakeresourcesgroup.com<br />
Email Contacts:<br />
lakeresourcegroup@yahoo.com<br />
jhhobbins@yahoo.com<br />
Lake Resources Group, Inc<br />
1007 Eric Lane<br />
Waunakee, WI<br />
53597<br />
Cell: 1-608-513-3535<br />
Links to recent articles:<br />
http://www.madison.com/wsj/home/sports/o...;ntpid=<br />
http://www.madison.com/archives/read.php...270269.php
Novel Soft Bait Lure Technology to<br />
Transform Soft Bait Industry and Fishing<br />
A year and a half ago in early 2006, inventor, entrepreneur and Lake Resources President/CEO Ben Hobbins<br />
devised a patent pending reinforcement method and process that would revolutionize soft bait lure<br />
technologies.<br />
Ben Hobbins attended ICAST 2006 in Las Vegas, meeting attendees, ASA staff and the various members of<br />
the sports fishing industry as he readied the release and continued the secret development process of his first<br />
revolutionary product lines.<br />
A utility patent was deposited for the technology platform by the Foley & Lardner Group, trademarked<br />
IronCladâ„¢ technologies. IronCladâ„¢ technologies reinforce Cladsâ„¢ soft bait lures, locking them solidly to<br />
hooks and lure sets, and fish solidly to lures!<br />
IronCladâ„¢ soft bait technologies significantly reduce the release of soft bait lure waste into the environment.<br />
Annual soft plastic lure waste release into the environment by sports fishermen in the US has been estimated<br />
at over 12,000 tons. This technology platform reduces waste release to a tiny fraction because IronCladâ„¢<br />
and Cladsâ„¢ branded lures lock on, nearly permanently, to hooks and lure sets.<br />
Welcome IronCladâ„¢ Soft Bait Technologies.<br />
No more tear-offs, rip-offs, fling-offs, useless lure action and hook blocking slide-downs of conventional soft<br />
bait lures during casting. No more tear and rip-offs of soft baits due to setting the hooks on weed-bass, setting<br />
the hook in general, rip or tear-offs of soft bait lures by striking fish, etc. End to soft bait use frustration -fishing<br />
time lost and costly ripping and destruction of soft baits during lure body hooking in the field; end to costly soft<br />
bait lure stock ups.<br />
IronCladâ„¢ technologies offer firm soft bait fastening: lures<br />
LockOnâ„¢ and firmly attach to hooks and lure sets. Fish hang<br />
onto, LockOnâ„¢ to lures, and aggressively "˜'climb'' Cladsâ„¢ to<br />
"˜'fish-on'' positions on hooks; fish sometimes are netted<br />
unwittingly before they realize they are in the net! IronCladâ„¢<br />
Technologies lengthen actual time spent fishing and enjoyment<br />
for the outdoor experience. Cladsâ„¢ products remain trouble-free during fishing & firmly attached to hooks<br />
and lure sets of all genre. They offer far more effective and durable soft bait lures and components. Cladsâ„¢<br />
free up tackle box storage space - only one or two lure bodies per color needed. Anglers using reinforced<br />
Cladsâ„¢ products can fish longer, harder and catch more fish over the same time intervals than other anglers<br />
using conventional, easily destroyed soft baits -great news for Fishing Pros on the circuit -and all anglers.<br />
LRG will unveil IronCladâ„¢ technology platforms and Cladsâ„¢ product lines at ICAST 2007, July 11-13 in Las<br />
Vegas. This technology has Global promise to change the sports fishing landscape in favor of fisherman and<br />
very importantly, the environment.<br />
Recently, Lake Resources Group Inc finished as a semi-finalist in the top 10 for Advanced Manufacturing in<br />
the 2007 (Wisconsin) Governor's Business Plan Contest.<br />
Additionally, LRG Founder Ben Hobbins created the Lake Resources Trust, a foundation dedicated to issue<br />
money grants for angler education, fish habitat and wildlife restoration programs, a percentage of sales<br />
dedicated to the LRT and its philanthropic activities.<br />
Founder, President and CEO Ben Hobbins leads LRG. Ben is a Wisconsin native and environmental<br />
outdoorsman credentialed with an overseas Executive MBA from a tri-lingual, Global top-10 program and an<br />
MSE-SBA from the University of Wisconsin.<br />
Market Niche/Global and USA: Soft Bait Lures<br />
In 2004, 47 million fishermen were licensed (number excludes unlicensed youngsters) in the US (source:<br />
ASA). Extrapolating using a 17 percent licensed fisherman to population ratio for the US, Global fisherman<br />
counts have been put at higher than 1 billion fishermen! Fisherman counts have been described as<br />
substantially higher in percentage in WTO-termed "˜'developing'' and "˜'emerging'' economies than in<br />
"˜'developed'' countries.<br />
The Wisconsin Innovation Service Center, WISC, part of Wisconsin Commerce Department, the UW System<br />
and Wisconsin State SBDC network conducted a New Product Assessment for patent pending IronCladâ„¢<br />
product technologies, estimating the US Soft Bait market niche at around $250M (40.7B total 2004 USA<br />
fishing expenditures (Source: ASA)). Estimates have been made for a Global soft bait lure market niche of<br />
over $1B.<br />
Hybrid lure markets are estimated at another $100M in the US and said to be in the $350M range globally.<br />
(Hybrid lures use soft bait components with spins or in conjunction with hard body lures)<br />
In summary for soft baits and hybrid lure market niches combined, it has been estimated that soft bait lure<br />
and hybrid lure component markets are $250M-$350M for the USA, and at $1B-$1.35B globally.<br />
Patent Pending IronCladâ„¢ Technologies<br />
IronCladâ„¢ Technologies<br />
ChamberLockâ„¢ Technologies<br />
LockOnâ„¢ Technologies<br />
"Global Technology for the World's Pastime"â„¢<br />
"Ushering in the Soft Bait Revolution"â„¢<br />
Lake Resources Trust<br />
The LRG Trust grants monies for sea, lake and stream restoration, angler education, sports fishing and<br />
wildlife restoration activities.<br />
Partners in Technology Development<br />
UW School of Engineering, Polymer Research Center, Dr. Osswald Director<br />
LaFollette HS Pre-Engineering Program<br />
Partners in Business Development<br />
UW Madison School of Business & Entrepreneurship<br />
SBDC/Small Business Administration<br />
Wisconsin Innovation Service Center (WISC)<br />
Wisconsin Commerce Dept<br />
Governor's Business Plan Contest (State Top 12 finish, Advanced Mfring)<br />
Wisconsin Angel Network<br />
Wisconsin Technology Council<br />
First Product Brand Releases @ ICAST50 2007 at Booth 1015 / New Product Showcase<br />
wormCladsâ„¢<br />
grubCladsâ„¢<br />
shadCladsâ„¢<br />
tubeCladsâ„¢<br />
Advantages for the Environment<br />
Stop release of 1000s of tons of soft plastic lure waste into the environment every year in the USA<br />
Stop the release of 10,000s of tons of soft plastics into the environment on global scale<br />
Advantages for Fisherman<br />
Lure bodies and components LockOnâ„¢ to hooks and lure sets<br />
Catch more fish; fish hang on to firmly secured lure bodies...net 'em and hoist 'em in while they hang on!<br />
Catch more fish per lure<br />
Substantial increase in actual fishing time in the field<br />
No more lure rip and tear-offs by fish<br />
No more lure fling-offs during casting<br />
No More tear-offs and destruction during lure-body hooking<br />
No more lure changing: lures Lock-Onâ„¢ and stay put the first time!<br />
Save Money by not going through bags and bags of traditional, expensive, un-reinforced soft bait lures<br />
Economical price range<br />
Save Tackle box and home storage space (see Bass Master article)<br />
More Color and Lure Selections: smaller field tackle boxes and more versatile mix and match capability by<br />
fisherman<br />
Low light conditions for lure hooking in the field no longer an issue for those needing cheaters or vision<br />
impaired. Do it once!<br />
IronCladâ„¢ technology breakthroughs translate into huge improvements for the environment and for sports<br />
fisherman around the world.<br />
Visit or contact LRG/Ben Hobbins, Pres/CEO and John Mathews, VP PR & Communications for more<br />
information at:<br />
Website:<br />
www.lakeresourcesgroup.com<br />
Email Contacts:<br />
lakeresourcegroup@yahoo.com<br />
jhhobbins@yahoo.com<br />
Lake Resources Group, Inc<br />
1007 Eric Lane<br />
Waunakee, WI<br />
53597<br />
Cell: 1-608-513-3535<br />
Links to recent articles:<br />
http://www.madison.com/wsj/home/sports/o...;ntpid=<br />
http://www.madison.com/archives/read.php...270269.php