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IronClads to Announce First Pre-rigged Permanent Soft Baits
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IronCladsâ„¢ CEO Ben Hobbins revealed the world's first permanent soft lures sold pre-rigged in single-lure packs at ICAST, a sportfishing trade show held in Orlando July 15-17.

IronCladsâ„¢ soft bait lures are premium quality soft lures that will be offered in pre-rigged single-lure packs and in un-rigged, two-lure Pro-packs.

Hobbins products are featured as one of Popular Science's Top 10 Inventions. The Pop Sci award goes to inventions that "best represent the spirit of homegrown ingenuity and solve real-world problems in a practical and innovative way." The products also won Chicago's "Best in Show'' award.

IronCladsâ„¢ are special because of their sheer toughness and fish-catching lure action, a vibration and softness fish can't resist. Anglers also can cut down on time lost to re-rigging so they can stay on fish while the action is hot. IronClad lures also save anglers money and storage space and won't melt in their tackle box.

In addition, this permanent lure also reduces the amount of plastic waste in our waterways. An April 2009 study by the North American Journal for Fisheries Management indicated an estimated 25 million pounds of conventional soft lures, which can harm fish, are left behind in waterways each year.

For more information visit www.buyironclads.com

Media Contact

Ben Hobbins (608) 513-3535 or jbhobbins@yahoo.com

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