03-15-2011, 04:10 PM
LIZELLA, GEORGIA - The Inshore Fishing Association (IFA) announces its partnership with the leader in high performance marine and automotive batteries, OPTIMA Batteries, adding this longtime supporter of the fishing industry to the IFA's growing list of industry-leading partners. As part of the sponsorship, OPTIMA Batteries will offer contingency prizes to anglers through the remainder of the 2011 IFA Redfish Tour season.
Favored by avid anglers in the recreational and commercial sectors alike, the deep-cycling and cranking performance of OPTIMA batteries has made the brand a mainstay among boat owners who require absolute performance. The unique "six pack" design of OPTIMA batteries allows the battery to deliver extreme cranking power, longer life and greater resistance to the negative effects of heat and vibration..
"Part of competitive redfishing is making long runs, sometimes up to 100 miles each way in search of winning fish," said Bart Schad, IFA's Director of Sponsorships and Marketing. "In those conditions, having absolute trust in your battery is essential, and OPTIMA is definitely trusted. We're excited to have such a quality brand like OPTIMA as a partner."
With the addition of new sponsor, IFA Redfish Tour anglers meeting the following qualifications will be eligible for a $250 contingency prize, paid to the winning team in each remaining regular-season event:
"¢ Team must visibly display the OPTIMA Batteries logo on their team jerseys;
"¢ Team must compete using a boat powered solely by OPTIMA Batteries;<br />
"¢ Team must be member of OPTIMA's Power Pack Nation (register online at powerpacknation.com)
"Inshore angling is one of the fastest-growing segments of recreational fishing, and for good reason - it's fun," said OPTIMA Batteries' Director of Marketing, Cam Douglass. "We're proud to partner with the IFA and to give our support to the anglers who rely on our products and help support the conservation of these wonderful coastal fisheries."
For more information on the IFA Redfish Tour, to become a member of the IFA or to become a part of the fastest-growing inshore fishing tournament series in the United States, visit www.redfishtour.com.
About OPTIMA® Batteries<br />
OPTIMA YellowTop®, RedTop® and BlueTop® batteries are available through leading battery distributors throughout the globe. Consumers should look for the unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 1-888-8OPTIMA (1-888-867-8462) or visit www.optimabatteries.com.
OPTIMA batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI - News) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.
Media Contact<br />
Josh Ward Blue Heron Communications (800) 654-3766 or Josh@blueheroncomm.com
Favored by avid anglers in the recreational and commercial sectors alike, the deep-cycling and cranking performance of OPTIMA batteries has made the brand a mainstay among boat owners who require absolute performance. The unique "six pack" design of OPTIMA batteries allows the battery to deliver extreme cranking power, longer life and greater resistance to the negative effects of heat and vibration..
"Part of competitive redfishing is making long runs, sometimes up to 100 miles each way in search of winning fish," said Bart Schad, IFA's Director of Sponsorships and Marketing. "In those conditions, having absolute trust in your battery is essential, and OPTIMA is definitely trusted. We're excited to have such a quality brand like OPTIMA as a partner."
With the addition of new sponsor, IFA Redfish Tour anglers meeting the following qualifications will be eligible for a $250 contingency prize, paid to the winning team in each remaining regular-season event:
"¢ Team must visibly display the OPTIMA Batteries logo on their team jerseys;
"¢ Team must compete using a boat powered solely by OPTIMA Batteries;<br />
"¢ Team must be member of OPTIMA's Power Pack Nation (register online at powerpacknation.com)
"Inshore angling is one of the fastest-growing segments of recreational fishing, and for good reason - it's fun," said OPTIMA Batteries' Director of Marketing, Cam Douglass. "We're proud to partner with the IFA and to give our support to the anglers who rely on our products and help support the conservation of these wonderful coastal fisheries."
For more information on the IFA Redfish Tour, to become a member of the IFA or to become a part of the fastest-growing inshore fishing tournament series in the United States, visit www.redfishtour.com.
About OPTIMA® Batteries<br />
OPTIMA YellowTop®, RedTop® and BlueTop® batteries are available through leading battery distributors throughout the globe. Consumers should look for the unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 1-888-8OPTIMA (1-888-867-8462) or visit www.optimabatteries.com.
OPTIMA batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI - News) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.
Media Contact<br />
Josh Ward Blue Heron Communications (800) 654-3766 or Josh@blueheroncomm.com