Is the North American Fishing Club legit?

[Envenomation09]

I got this thing in the mail for the North American fishing club that sounds like a pretty sweet deal for $24.00. There are many members of it so I know it is real but is it worth it in the end.
It says I get this just for signing up:
Fishing magazine
Fillet set
Rapala lure
20 dollar gas rebate
product testing privileges
Fish hooks
Web site access
Discounts and free gear
[signature]